Fashion Photography

Application:
Fashion Photography is a type of photography that takes pictures of people wearing the most exotic of all clothing, sometimes it can be casual clothes in exotic locations, Adolf De Meyer, born on the first of september 1868, was the first editor of Vogue Magazines in America during the early 20th century.
Adolf's style of fashion resembles as the clothes the people use to wear at the time, there were elegance within each photo he took.

Adolf De Meyer





Cecil Beaton

Cecil Beaton had started his photography in the 1930s, he created fantastical and elabrote photos with quirky surroundings, more like a dream world.
Cecil Beaton also took pictures of Twiggy, a famous model during the 1960s, at that era, it was more fun with more colours and more flesh





















George Platt Lynes

George Platt Lynes is a photographer of power, taming nature to work at his expecttations, like being infulenced by dancing, showing off all flesh and nudity

The fashion photography shoot might be more concerned about shooting clothes with a certain colour, like an autumn type they woulod choose red, orange, yellow, brown and gold.
They might also be concerned about texture.
The difference between advertising or a fashion shoot, advertising would be less controversial as it can appear anywhere whereas a fashion shoot would have more scope to do different things, it is produced for magazines aimed at a certain age range so thye would are allowed to be a bit more controversial.




Techniques:
In the early years of fashion photography a 10x8 camera was used.
The technology infulenced the style of each photo.
Everything took a long time.
There wasn't an instant image because it took one whole hour to process and the negative had to be developed and fixed, but the final image was more mystical and more classical then the digital image.

Today images from digital cameras are instant, but a lot of digital manipulation takes place, the manipulation would be from Photo Shop, make-up is another form of manipulation because a natural face would appear to photographer as an ugly eyesore so they would hire make-up to fix the subject's face.
Lighting can be a little bit of manipulation because they can alter your shadows and fix the hot lights into the position that the photographer would like them to be, finally the choice of models is the most important one of all, whatever subject you want to do must be of someone with a profile, physic and poise, as well as the being the subject that you want to do, although some photographers would choose a subject of anyone or anything they want.

Context:
Magazines: The manipulation on magazines are not common, but every so often, they would try to alter a fashion photo's real subject so they could get more to get more attention from their readers.
Billboards: Billboards are hard to say when that person is next to another subject like advertsing for a product.
TV Commercial: Might record a person's face or body, then alter the person's apperence by using computers.
Fashion Books: Fashion books has plenty of altering because there plenty of make-up, lighting, editing on computers by making that person look skinny or make their chest look bigger or wider.